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The Credit Union Mortgage Alliance Network, CUMAnet (www.cumanet.com), is among the first organizations of its kind to make a cash donation to the New Jersey Credit Union League's (www.njcul.org) Credit Union Awareness advertising campaign.
"By helping to fund this dynamic initiative, our donation allowed us to proactively support the Credit Union cause in New Jersey," says Leo O'Donnell, assistant vice president, credit union relations, CUMAnet. "As a CUSO owned and operated solely by credit unions NJCUL's campaign was a superb opportunity for us to further our ongoing commitment to the credit union philosophy."
L-R: Robert Ghigliotti, CUMAnet; NJCUL's "Bob, the Credit Union Guy"; Leo O'Donnell, CUMAnet. The campaign features "Bob, the Credit Union Guy" in a branding effort with the slogan "New Jersey's Credit Unions: The Difference YOU!," which debuted in October of 2006. The campaign is licensed from the Utah League of Credit Unions.
Bob is a humorous and engaging character that NJ credit union members and prospects can relate to. Messages focus on credit union benefits, the fact that they are member owned and their commitment to the local community.
According to NJCUL Director of Marketing and Communications Sharon Dilling, "CUMAnet's support of the campaign is a wonderful endorsement and illustrates just one of the ways in which our industry can come together to benefit the CUs and the public they serve."
NJCUL has earmarked more than $100,000 for the cooperative's initiatives in New Jersey. The advertising cooperative is asking New Jersey's CUs to contribute the balance of funding based on their asset size.
CUMAnet is a 100% credit union-owned, full-service, real estate organization, providing residential mortgage and home equity loan products and related services to credit unions exclusively nationwide for 11 years. With its transparent service, CUMAnet allows credit unions the ability to offer members the real estate products and pricing needed to compete in today's financial marketplace, plus the personal, superior service expected in the credit union industry.
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